Auto-Responders

Posted By J. Dey on June 15, 2009

Do you use an auto-responder?  automation-sm

Well, if you have customers that you want to

  • build relationships with
  • stay in touch with
  • A way for your visitors to get to know you, like you, trust you

Than, it is strongly suggested that you do have one.

Say you have this terrific product or maybe you have written an ebook that you want to promote.

You are advertising and your site or blog is receiving visitors.  Maybe your visitors are interested in what you offer but, need to see if they trust you and like you enough to buy from you.

Your prospective, long-term readers need a safe way to stay in touch because you want to have those visitors come back to your site again.  They may even suggest you to others.

To do that, auto-responders are super time savers!  They allow you to go to your customers instead of them having to remember your site address and come to you all the time.

They may not have the time to visit all the sites they like, so, you affording them the convenience of coming to them (with permission) through email is a win-win.

Without them, you will be left with creating and mailing out emails daily, weekly or monthly.

What if you forget, some unexpected ’something’ happens and you start to slip with following up?  What than?

What than is you will lose prospective, future customers and referrals.

Auto-responders let you set up a series of emails in advance, on scheduled intervals to be sent out at predetermined times.

Most allow you to also send periodic ’special broadcasts’ that you want your list to know about  related information on what is going on with you and your product line.

This feature is great if you write a weekly or monthly newsletter.

But first you need a way, besides your assigned email address, for them to choose to ‘follow’ your updates.

A way for them to subscribe to your updates is by you supplying them with a simple form that you create.

That form can be easily created and is offered as part of Aweber’s Auto-Responder Service.

No HTML knowledge required!

You choose titles for information you need from your subscribers and Aweber takes care of the coding for you.

After you create your form, all you need to do is copy the code and place on your site or blog.

As an example, here is mine for this site:

There aren’t too may people I know or lists that I am subscribed to (and it’s a lot) that don’t use Aweber.

It’s that well known and used all over the world.

This service has been a part of my main online business since 2006 and have never, not once, had a problem.

Check out Aweber’s Video Tutorials to see if what they have to offer your online marketing efforts is a good fit for you.

Creating A Site Menu

Posted By J. Dey on June 3, 2009

Creating A Site Menu

One of my finds while ‘playing’ with my Free WordPress Salespage Template is placing links to my other pages and posts on each page view.

Visitors want ‘user friendly’ sites.  Flowing easily from page to page is of utmost importance.

As I mentioned earlier in another post, this particular template does not have a sidebar like your typical WordPress Blog Theme.

Since I personally like the salespage look and feel, I also want my visitors to know about my other pages and posts if they should choose to check them out.

Setting up my ‘Menu’ on each page was very simple and wanted to share it with you should you want to apply a menu or map on your salespage theme.

You want to be in your Wordpress Admin area and do the following:

  • Appearance Tab
  • Editor Tab

When choosing the ‘Editor Tab’ you will be taken to your Theme Files page.

Whichever you choose to do first, you want to edit your ‘Page File’ and your ‘Post File’.

That is of course, if you want a to show a Site Map or Menu on both.  If you want it on only one of them, only edit the one of your choice.

site-mapAt first, I did not put too much thought into it when originally setting up and had all my links mixed together.

After some thought, I chose to group together my actual site links and in a separate group, include my off-site links.  Just mentioning this to save you the steps from going back to rearrange yours.

Once on your chosen file, you want to scroll down below the ‘Header’ coding.  Again, you will need to know at least a little about HTML to be able to decipher ‘about’ where to place your ‘Menu’ code.

Once found, you will set up  your ‘Menu’ in the following layout repeating with each ‘Text Link Code’.  I have chosen to include four spaces between each ‘Text Link Code’ (  |  ) to indicate separation of links.  Most times, each link will be underlined, but I include the separation for ease on the eyes.

Here’s the code you will repeat for each Text Link:

<a href=” http://YOURSITE.com/”>YOUR TEXT</a>

Simple, isn’t it?

Repeat this code with as many Text Links you want:

<a href=”http://YOURSITE1.com/”>YOUR TEXT 1</a> | <a href=” http://YOURSITE2.com/”>YOUR TEXT 2</a> | <a href=”http://YOURSITE3.com/”>YOUR TEXT 3</a>

And so on…

Did you find “Creating A Site Menu’ helpful?  Feel free to leave your comments below.

A Free WordPress Sales Page Template

Posted By J. Dey on May 29, 2009

A Free WordPress Sales Page Template

Wordpress Sales Page Template is pretty awesome!

First getting started, I did not read the directions!  What a concept, you think?

Which if I had, it would have saved me a little time.

It was no big deal to correct my page, but I created my ’static’ page as a post.

If you make the mistake I did by creating a post and not a page, Don’t Delete it! Just do the following:

creating-page-from-post

  • View your post in HTML
  • Highlight & Copy the entire document
  • Open a new ‘Page’
  • Once open, view page in HTML
  • Paste and SAVE
  • Return to ‘post’ and delete

Your new page is created.

Posts, like any blog, will run down the page with each individual title showing at the top of each post.

Pages will have their very own ’space’ on your site as with any salespage.

What I chose to do is create a ’site map’ page linking all my pages together and a separate ‘Post Page‘ listing all my posts in one convenient spot.

Since this template is not like your typical Wordpress template having a side menu, I also created a page that I guess you could call a ‘Post Site Map‘ .  I like it!  I’m going to change it to that right now.

Okay, all my updates are made.

Updates?  Yes!  If you change the name of a Page or Post, be sure to fix all other links wherever you have posted them.

If you miss this very important step and your visitors click on it, they will be taken to your Error 404 – Not Found page. and possibly leave your site altogether.

We don’t want that!

A solution to losing your visitors quickly is to create a link on your Error 404 page to your Site Map or another page on your site.

error-page

  1. View your Themes ‘Editor
  2. Here you will find a menu naming each of your ‘Theme Files‘, i.e., Header, Footer, Error Page, Post… etc. as shown below
  3. Click on your ‘404 Template

theme-file-editAll template files will be in HTML so you will need to know a little bit about HTML.

If you are not sure where to add your text link coding, you can play around with it until you view the edited page and it is in the place you want it.

Before you do anything, temporarily copy & paste your theme file into a word document so you can always copy & paste back to the original code.  (This is the easy way instead of having to upload that particular file again through your hosting).

You want to read it and look for the begining code <div> and the ending code </div> – with your Text Link Code being before the ending code.

(This can be frustrating when first learning HTML, but the more you familiarize yourself with it, it does get easier – I promise!).

To make a ‘Text Link‘ on your page, follow the code below while replacing with your own wording and your own complete link:

<a href=”http://jeanpatton.com/site-map/“>Please CLICK HERE to use our Site Map for further assistance.</a>

The bold is where you will insert YOUR link with http: INSIDE the quotes (“) and brackets (<) and (>).

To center your text, include <center> at the beginning and </center> at the end.

<center><a href=”http://jeanpatton.com/site-map/”>Please CLICK HERE to use our Site Map for further assistance.</a></center>

You want your visitors to move around your site with ease.

Roadblocks, such as a blank Error Page, may very well be reason enough to move on.

Did you find this post helpful?

Please feel free to leave your comments below.

  • Sidebar 3

    Go to Themes >> Widgets >> Sidebar 3 to add the widget of your choice or edit "main_sidebar".php.

"Miscellaneous Information"

Add your custom text here. Maybe a little something about you or your site or your dog or your car or your hobbies or...whatever. You get the picture. :)


About the author

J. Dey